ACRL provides a list of resources that provide academic libraries with tools that communicate the resources and expertise available to the academic community. These resources serve as tools to create marketing campaign that will help promote your library.
Created by New Jersey Marketing Director, Nancy Dowd, this blog discusses marketing for your library. Though the focus is not solely on the academic library environment, Dowd's blog is fun and creative and offers great promotional ideas.
Where is your Library in regards to Web 2.0?
Lovelock, Christopher H., & Wirtz, Jochen. (2011). Services marketing : people, technology, strategy (7th ed.). Boston: Prentice Hall: 630 pages.
From Brigham Young University
This is YouTube video is an example of how your library can market its facilities, expertise, and resources. The Wright State University Libraries created this 6 minute clip for First Year Undergraduates.