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Marketing & Communications Committee: Marketing Ideas and Recommended Reading

This committee is charged with undertaking activities that will establish a clear and positive image of the libraries and increase awareness of the scope of the libraries’ services in the university community.

READ and Best Seller ideas


ACRL provides a list of resources that provide academic libraries with tools that communicate the resources and expertise available to the academic community. These resources serve as tools to create marketing campaign that will help promote your library.

The 'M' Word

Created by New Jersey Marketing Director, Nancy Dowd, this blog discusses marketing for your library. Though the focus is not solely on the academic library environment, Dowd's blog is fun and creative and offers great promotional ideas.

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The Library 2.0 Gang

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Library 2.0 Network

Library 2.0 & Your Library

Where is your Library in regards to Web 2.0?

Library 2.0 & Your Library
2.0 Experts: 0 votes (0%)
Pretty Good: 0 votes (0%)
Almost There: 0 votes (0%)
Not Even Close: 1 votes (100%)
Total Votes: 1

  Library Marketing

Library Marketing: Creative Best Practices

ElsevierDPP's Channel
What are some creative ways your colleagues around the world have marketed the library's resources to users. These brief yet valuable 1.5 to 2.5 minute videos feature 3 subject librarians and 1 library director.

Old Spice Library Video

From Brigham Young University

Example of Marketing Video

This is YouTube video is an example of how your library can market its facilities, expertise, and resources. The Wright State University Libraries created this 6 minute clip for First Year Undergraduates.

A Librarian's 2.0 Manifesto

The Kept-Up Acedemic Librarian

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