Data Axle is a prominent provider of big data, analytics, and marketing services. This database is an excellent resource for researching current U.S. businesses, historical business data, and consumer lifestyles. It is handy for identifying competitors and suppliers, as well as for evaluating market potential.
In this Data Axle Demo (8:10), you will learn
Using this link to the library databases, click “D” to go to database names starting with D. Alternatively, search for “Data Axle” under the databases search bar.
On the homepage, select a database to get started. For each database, you have the option for a basic/quick search or an advanced search.
Hover over each database and click “more information” for a brief overview of the database.
Data Axle has some tools for analyzing search results. These tools include:
Review - to revise the search criteria.
Heat maps - help you visualize the search results on the geographical map.
Charts - visualize the results on a graph.
Summary - a breakdown of the search results by sales volume, employee size
Download - export the data for your analysis and visualization.